1 Use of Logo
Endorsed products receive licensed use of GRA Endorsed Logo on website, brochures, sales literature, packaging, advertisements, and on the product itself. In addition to using the GRA endorsement logo, the environmental merits of each product can be placed below the logo on the product.
2 Guide of Endorsed Products
Print Version:
The GRA prints thousands of copies on 100% post-consumer recycled paper and distributes them at many of the trade shows across the country.
Online Guide:
GRA’s records show that this page is the second most popular section of dinegreen.com. It is the first thing that comes up on a Google search for "green products for restaurants."
3 Online Restaurant Trade Shows
Because of the long-term relationships the GRA has with many food shows across the country, these shows see this guide as a value-added piece of material for their attendees, and they send it to their lists of thousands of participants for this reason.
4 Advertisements
The GRA has a full-page ad in Cooking for Profit Magazine where it displays GRA-Endorsed Products.
5 Green Restaurant® Products Pavilions
The GRA extends an exclusive invitation to all of its Endorsed Product manufacturers to display their GRA Endorsed Products at the Green Restaurant Products Pavilions, which have taken place at the major restaurant trade, such as the National Restaurant Show in Chicago, Western Foodservice Show in California, New York Restaurant Show, and more. Some of these shows feature the GRA in a full-page advertisement in the show book. Some shows even e-mail every attendee before and after the show with information on how to “go green” including a full list of GRA Endorsed Products.
6 Press Releases
GRA will help craft a press release for newly Endorsed Products, in an effort to alert media of the endorsement and explain why the GRA has chosen that product for its elite list of products that are the best in their sector. Becoming GRA Endorsed helps manufacturers distinguish themselves as legitimate environmental leaders.
