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SAVE MONEY • INCREASE CUSTOMERS • RETAIN STAFF • GAIN MEDIA
Just in the past few years, since earning the Green Restaurant Association's three-star certification, "restaurant sales have definitely gone up well over 100 percent,"; Private events and banquet sales have also skyrocketed.
Duke's Alehouse and Kitchen
Certified Green Restaurant®
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5 REASONS
TO GREEN YOUR RESTAURANT
Expand Customer Base
79% of consumers report that they would prefer dining at Certified Green Restaurants®.
Enhance Media Presence
Certified Green Restaurants® get press from outlets such as NBC Nightly News, Fox News, NPR, The Washington Post, and The New York Times.
Stay Ahead of Legislation
From recycling mandates to polystyrene foam bans, hundreds of laws across the country affect restaurants. GRA Sustainability Consultants proactively help you stay ahead of legislation changes.
Boost Employee Loyalty
78% of employees are more excited to
work at a Certified Green Restaurant®.
One restaurant found 50% of its employees worked there because of
its certification.
Save Money
To operate green is to save money on
energy, water, and waste. A restaurant
chain achieved $2,000-$8,000 in savings per restaurant with a GRA-designed
recycling and composting program.
About the Partnership
The Green Restaurant Association (GRA) is proud to partner with the Texas Restaurant Association (TRA) to help restaurants across Texas strengthen their businesses through Certified Green Restaurant® certification. The TRA is encouraging its members to take advantage of the GRA’s proven certification program, which helps restaurants save money, attract more customers, boost employee loyalty, enhance media visibility, and stay ahead of industry regulations. With over 35 years of experience, the GRA offers a transparent, science-based certification process from expert Sustainability Consultants who guide restaurants every step of the way. This partnership reflects a shared commitment to equipping restaurants with practical tools to thrive in a competitive and evolving marketplace.
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5 STEPS TO CERTIFICATION
05
Communicate
The GRA’s communications specialist will provide you with social media posts, press releases, and other marketing tools. The GRA will help you educate your staff & customers about the environmental steps you’ve implemented.
04
Certify
The GRA will verify all the environmental steps. Once your restaurant meets the certification requirements at one of four certification levels, you become a Certified Green Restaurant®.
03
Implement
The GRA will provide you with all the details of the necessary solutions, including the vendors. Most of the time, the GRA is able to provide the solutions within your current set of vendors.
02
Strategize
If your restaurant needs additional steps to reach certification, the GRA will make recommendations based upon financial savings, ease of implementation, & environmental impact.
01
Assess
The GRA gathers data on all the steps that meet one of the
GRA’s Certification Standards across seven environmental
categories via a digital/onsite walkthrough, invoices, & reports.
Certification Standards
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About the Partners
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About the GRA
The Green Restaurant Association is a national non-profit organization that provides the only official Certified Green Restaurants® mark in the country. Since 1990, the GRA has pioneered the Green Restaurant® movement and has been the leading voice within the industry encouraging restaurants to listen to consumer demand to green their operations using transparent, science-based certification standards. With their turnkey certification system, the GRA has made it easy for thousands of restaurants to become more environmentally sustainable in a profitable manner. The GRA has been featured on CNN, NBC Nightly News, NPR, and in The New York Times, and The Washington Post. For more information visit www.dinegreen.com.
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About the TRA
The Texas Restaurant Association (TRA) is the premier business association representing the state’s $138 billion foodservice industry, encompassing upwards of 58,000 establishments and supporting a workforce of 1.5 million Texans—more than 11% of the state’s total employment. For nearly 90 years, TRA has championed the industry, serving as an indispensable resource and powerful advocate for restaurants of every size and segment. From navigating complex regulations to delivering industry-leading training, certification, and business solutions, TRA empowers its members to stay competitive and thrive.
