Honeybrains was sparked by a conversation between three siblings, which evolved into a deeper exploration of the relationship between ingredients, health, and flavor. One of the siblings is a neurologist who has spent years studying how nutrition and lifestyle affect brain function. His research became a focal point of their discussion. Ultimately, this conversation led to the creation of new recipes, and a new experience, with the well-being of people at their core. Together, they started Honeybrains to translate the most reliable, collective scientific knowledge about brain health – which is intimately related to body health – into enjoyable foods, drinks, and experiences. Today, we at Honeybrains refer to the process by which we mindfully choose and combine ingredients – based on the best available science – into healthy and flavorful recipes as our L.I.F.E. Process. L stands for love, I stands for ingredients, F stands for flavor and fun, and E stands for education. We try to bring our L.I.F.E. Process into everything we do: from our food and drink menus to raw honey, to an array of select supplements and technologies that promote wellness. We chose the word life as a reminder that there is nothing more important, and that well-being is at its core. We believe that helping others begins with helping ourselves. When we are healthy and feel good about ourselves, we have the inspiration and motivation to give to others. At Honeybrains, we promise to work diligently to continue to learn and improve our understanding of the most reliable, scientific knowledge about brain and body health, so that we can continually provide you with experiences that can improve our (collective) lives. Where we are today is only the beginning of the HB journey. We continue to discover every day.